Self-esteem as a key component the teacher's personal brand

Authors

  • Aspanova Aspanova Pavlodar Pedagogical University named after Alkey Margulan
  • Shynargul Baizhekina Pavlodar Pedagogical University named after Alkey Margulan
  • Tatyana Karataeva Arkalyk Pedagogical Institute named after I.Altynsarin

DOI:

https://doi.org/10.59941/2960-0642-2024-4-225-234

Keywords:

self-esteem, personal brand, teacher, personal brand structure, key component

Abstract

The modern education system requires teachers not only to have deep professional knowledge, but also the ability to develop an effective personal brand. Which determines his positioning as a teacher and affects the success of his work. According to the authors, self-esteem is an integral part of the formation of a teacher's personal brand. The article is devoted to an urgent problem today – the study of the role of self-esteem in a teacher's personal brand. The purpose of the study is to determine the impact of self-esteem on a teacher's personal brand. In the course of the study, methods of analyzing scientific literature on the research problem and a survey of teachers were applied. 56 teachers from different age groups and subject areas took part in the survey. The survey included questions aimed at identifying the level of self-esteem of teachers, their perception of a personal brand and the impact of self-esteem on its formation. Both closed and open-ended questions were used, allowing participants to freely express their thoughts and feelings. The conducted research allowed us to determine the relationship between the teacher's self-esteem and his personal brand. The results allow us to conclude about the importance of self-assessment as a key component of the formation of a teacher's personal brand and emphasize the need to take it into account in the process of professional development of teaching staff. The results of the study can be used by researchers, students of pedagogical universities, practicing teachers.

Published

2024-12-31

How to Cite

Aspanova, A., Baizhekina, S., & Karataeva , T. (2024). Self-esteem as a key component the teacher’s personal brand. Scientific and Pedagogical Journal «Bilim» of the Y. Altynsarin National Academy of Education, 111(4), 225–234. https://doi.org/10.59941/2960-0642-2024-4-225-234

Issue

Section

Continuing teacher education